Generra Peck / Partner and President

About Generra

A co-founder of P2, Generra Peck is an expert in politics, communications, and issue campaigns.

She most recently served as a senior strategist on multiple SuperPACs and independent expenditure campaigns in support of President Trump and the Republican Congress. She also served as Campaign Manager on Governor Ron DeSantis’ historic 2022 re-election, where the Governor won by nearly 20 points including winning women, Hispanics, and Independents by record margins.

She has advised dozens of political and issue campaigns and served in senior roles in government and nonprofit organizations, including as Executive Director of Trade Works for America – the award-winning campaign to support passage of the USMCA trade deal, a co-founder of Building America’s Future, and as chief strategist to Right Direction America.

In addition to serving as president and managing partner of P2 Public Affairs, she continues to run political and issue campaigns to advance conservative policies at the local, state, and national level.

Generra earned her MBA from the University of Virginia’s Darden School of Business and her undergraduate degree from the University of Richmond.